Galaxy Ecosystem ๎บ๏ธŽ
Samsung Electronics

The 'Galaxy Ecosystem' provides a user experience that connects naturally across multiple S/W platforms. found/Founded designed Galaxy Studio's 'EcoSystem' kit, which consists of five hardware stands.

โ€˜Galaxy Ecosystemโ€™์€ ์‚ผ์„ฑ์˜ ํฐ, ํƒญ, ์›Œ์น˜, ๋ฒ„์ฆˆ, ๋ถ ๋“ฑ ์—ฌ๋Ÿฌ S/W ํ”Œ๋žซํผ์„ ๋„˜๋‚˜๋“ค๋ฉฐ ์œ ๊ธฐ์ ์ธ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜์„ ์ œ๊ณตํ•œ๋‹ค. ํŒŒ์šด๋“œํŒŒ์šด๋””๋“œ๋Š” ๊ฐค๋Ÿญ์‹œ ์ŠคํŠœ๋””์˜ค์˜ โ€˜Ecosystemโ€™ ํ‚คํŠธ ๋ฐ ์ปจํ…์ธ  ํ™”๋ฉด์„ ๋””์ž์ธํ•˜์˜€๋‹ค.


  Samsung Galaxy Z filp5 / Z fold5 Studio 2023
Samsung Electronics, Cheil Worldwide




Watch6 Kit ๎บ๏ธŽ
Samsung Electronics

The Wellness Side consists of a space to suggest a sleep style suitable for individuals through a sleep type test, experience Galaxy Watch 6, and a kit space that intuitively shows the Watch's health, sleep, and style (design). found/Founded has designed a kit that can easily mount devices and effectively show various watch straps. The kit module is composed of two types that can be configured according to the Venue space and table. It can be freely configured and arranged according to each Venue's unique market table (trolley, outdoor pop-up, etc.)

Wellness Side๋Š” ์ˆ˜๋ฉด ํƒ€์ž… ํ…Œ์ŠคํŠธ ํ†ตํ•ด ๊ฐœ์ธ์—๊ฒŒ ๋งž๋Š” ์ˆ˜๋ฉด ์Šคํƒ€์ผ์„ ์ œ์•ˆํ•˜๊ณ  Galaxy Watch6๋ฅผ ์ฒดํ—˜ํ•ด ๋ณด๋Š” ๊ณต๊ฐ„๊ณผ, Watch์˜ ํ—ฌ์Šค, ์ˆ˜๋ฉด, ์Šคํƒ€์ผ(๋””์ž์ธ)์„ ์ง๊ด€์ ์œผ๋กœ ๋ณด์—ฌ์ฃผ๋Š” ํ‚คํŠธ ๊ณต๊ฐ„์œผ๋กœ ๊ตฌ์„ฑ๋œ๋‹ค. ํŒŒ์šด๋“œํŒŒ์šด๋””๋“œ๋Š” ๊ธฐ๊ธฐ๋ฅผ ์‰ฝ๊ฒŒ ๊ฑฐ์น˜ํ•  ์ˆ˜ ์žˆ๊ณ  ๋‹ค์–‘ํ•œ ์›Œ์น˜ ์ŠคํŠธ๋žฉ์„ ํšจ๊ณผ์ ์œผ๋กœ ๋ณด์—ฌ์ค„ ์ˆ˜ ์žˆ๋Š” ํ•ธ์ฆˆ์˜จ ํ‚คํŠธ๋ฅผ ๋””์ž์ธํ–ˆ๋‹ค. ๋‘ ํƒ€์ž…์œผ๋กœ ๊ตฌ์„ฑ๋œ ํ‚คํŠธ ๋ชจ๋“ˆ์€ ๋ฒ ๋‰ด ๊ณต๊ฐ„, ํ…Œ์ด๋ธ”์— ๋งž์ถฐ ๊ตฌ์„ฑ์ด ๊ฐ€๋Šฅํ•˜๋‹ค. ๊ฐ ๋ฒ ๋‰ด์˜ ํŠน์ƒ‰ ์žˆ๋Š” ๋งˆ์ผ“ ํ…Œ์ด๋ธ”(ํŠธ๋กค๋ฆฌ, ์•„์›ƒ๋„์–ด ํŒ์—… ๋“ฑ)์— ๋”ฐ๋ผ ์ž์œ ๋กญ๊ฒŒ ๊ตฌ์„ฑ ๋ฐ ๋ฐฐ์น˜ํ•  ์ˆ˜ ์žˆ๋‹ค.



  Samsung Galaxy Z filp5 / Z fold5 Studio 2023
Samsung Electronics, Cheil Worldwide










Tab Viewing Kit ๎บ๏ธŽ
Samsung Electronics

It is a kit to improve the display of the Galaxy Tab S9 and appeal for waterproof/dustproof functions, and you can experience TS9 that flexibly responds to various light conditions. By manipulating the dial, the brightness of the kit lighting can be adjusted, and accordingly, the brightness of the screen is automatically adjusted to provide a viewing experience that functions clearly in an outdoor environment.

Galaxy Tab S9์˜ ๋””์Šคํ”Œ๋ ˆ์ด ๊ฐœ์„  ๋ฐ ๋ฐฉ์ˆ˜/๋ฐฉ์ง„ ๊ธฐ๋Šฅ์„ ์†Œ๊ตฌํ•˜๊ธฐ ์œ„ํ•œ ํ‚คํŠธ๋กœ, ๋‹ค์–‘ํ•œ ๋น›์˜ ์กฐ๊ฑด์— ์œ ์—ฐํ•˜๊ฒŒ ๋Œ€์ฒ˜ํ•˜๋Š” TS9์„ ์ฒดํ—˜ํ•  ์ˆ˜ ์žˆ๋‹ค. ๋‹ค์ด์–ผ์„ ์กฐ์ž‘ํ•ด ํ‚คํŠธ ์กฐ๋ช…์˜ ๋ฐ๊ธฐ๋ฅผ ์กฐ์ ˆํ•  ์ˆ˜ ์žˆ๊ณ , ๊ทธ์— ๋”ฐ๋ผ ํ™”๋ฉด์˜ ๋ฐ๊ธฐ๋„ ์ž๋™ ์กฐ์ •๋˜์–ด ์•ผ์™ธ ํ™˜๊ฒฝ์—์„œ ์„ ๋ช…ํ•˜๊ฒŒ ๊ธฐ๋Šฅํ•˜๋Š” Viewing ๊ฒฝํ—˜์„ ์ œ๊ณตํ•œ๋‹ค.



  Samsung Galaxy Z filp5 / Z fold5 Studio 2023
Samsung Electronics, Cheil Worldwide





My Grid Kit ๎บ๏ธŽ
Samsung Electronics

Visitors can experience the multi-tasking of Galaxy Z Fold5 on the Creative Side of the bookstore concept, where lifestyle content is curated and displayed. found/Founded designed the My Grid Kit, which explains multitasking functions more easily and intuitively. Grid lines that are freely utilized according to their use symbolize efficiency and planning. My Grid Kit, inspired by the grid line, is an interactive kit in which content is organized according to the selection of experienced people, allows users to select various lifestyle themes, and delivers multitasking usage methods according to the selected theme combination.

๋ผ์ดํ”„์Šคํƒ€์ผ ์ปจํ…์ธ ๊ฐ€ ํ๋ ˆ์ด์…˜ ๋˜์–ด ์ง„์—ด๋œ ๋ถ ์Šคํ† ์–ด ์ปจ์…‰์˜ Creative Side์—์„œ๋Š” Galaxy Z Fold5์˜ ๋ฉ€ํ‹ฐํƒœ์Šคํ‚น์„ ๊ฒฝํ—˜ํ•  ์ˆ˜ ์žˆ๋‹ค. ํŒŒ์šด๋“œํŒŒ์šด๋””๋“œ๋Š” ๋ฉ€ํ‹ฐํƒœ์Šคํ‚น ๊ธฐ๋Šฅ์„ ๋”์šฑ ์‰ฝ๊ณ  ์ง๊ด€์ ์œผ๋กœ ์„ค๋ช…ํ•˜๋Š” My Grid Kit๋ฅผ ๋””์ž์ธํ•˜์˜€๋‹ค. ์“ฐ์ž„์ƒˆ์— ๋”ฐ๋ผ ์ž์œ ๋กญ๊ฒŒ ํ™œ์šฉ๋˜๋Š” ๊ทธ๋ฆฌ๋“œ ๋ผ์ธ์€ ํšจ์œจ๊ณผ ๊ณ„ํš์„ฑ์„ ์ƒ์ง•ํ•œ๋‹ค. ๊ทธ๋ฆฌ๋“œ ๋ผ์ธ์— ์˜๊ฐ์„ ๋ฐ›์•„ ๋””์ž์ธ๋œ My Grid Kit๋Š” ์ฒดํ—˜๊ฐ์˜ ์„ ํƒ์— ๋”ฐ๋ผ ์ฝ˜ํ…์ธ ๊ฐ€ ๊ตฌ์„ฑ๋˜๋Š” ์ธํ„ฐ๋ž™ํ‹ฐ๋ธŒ ํ‚คํŠธ๋กœ, ๋‹ค์–‘ํ•œ ๋ผ์ดํ”„ ์Šคํƒ€์ผ ํ…Œ๋งˆ๋ฅผ ์„ ํƒํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ ์„ ํƒ๋œ ํ…Œ๋งˆ ์กฐํ•ฉ์— ๋งž์ถฐ ๋ฉ€ํ‹ฐํƒœ์Šคํ‚น ํ™œ์šฉ๋ฒ•์„ ์ „๋‹ฌํ•œ๋‹ค.


  Samsung Galaxy Z filp5 / Z fold5 Studio 2023
Samsung Electronics, Cheil Worldwide



Gaming Ground ๎บ๏ธŽ
Samsung Electronics

Gaming Ground where you enjoy and share with someone beyond a small screen. The joy is added when the world of others and I meet, not alone. On Fun Side of the Flip Side Market, several people can experience one game together through the large screen. found/Founded designed a game kit for a fun experience.

์ž‘์€ ํ™”๋ฉด ์†์— ๊ฐ‡ํžˆ์ง€ ์•Š๊ณ  ํ™•์žฅ๋˜์–ด ๋ˆ„๊ตฐ๊ฐ€์™€ ํ•จ๊ป˜ ์ฆ๊ธฐ๊ณ  ๋‚˜๋ˆ„๋Š” Gaming Ground. ํ˜ผ์ž๋งŒ์˜ ์„ธ์ƒ์ด ์•„๋‹Œ, ํƒ€์ธ๊ณผ ๋‚˜์˜ ์„ธ๊ณ„๊ฐ€ ๋งŒ๋‚˜ ์ฆ๊ฑฐ์›€์€ ๋”ํ•ด์ง„๋‹ค. Flip Side Market์˜ Fun Side์—์„œ๋Š” ๋Œ€ํ™”๋ฉด์„ ํ†ตํ•ด
์—ฌ๋Ÿฌ ๋ช…์ด ํ•จ๊ป˜ ํ•˜๋‚˜์˜ ๊ฒŒ์ž„์„ ์ฒดํ—˜ํ•  ์ˆ˜ ์žˆ๋‹ค. ํŒŒ์šด๋“œํŒŒ์šด๋””๋“œ๋Š” ์žฌ๋ฏธ์žˆ๋Š” ์ฒดํ—˜์„ ์œ„ํ•œ ๊ฒŒ์ž„์šฉ ํ‚คํŠธ๋ฅผ ๋””์ž์ธํ•˜์˜€๋‹ค.


  Samsung Galaxy Z filp5 / Z fold5 Studio 2023
Samsung Electronics, Cheil Worldwide





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