Galaxy S23 Studio ξΊοΈŽ
Samsung Electronics

found/Founded designed the contents of the 2022 Galaxy Studio Customer Experience Kit. It was intended to provide more diverse experiences to users by constructing a design concept suitable for each experience kit.

νŒŒμš΄λ“œνŒŒμš΄λ””λ“œλŠ” 2022 κ°€λŸ­μ‹œ μŠ€νŠœλ””μ˜€ 고객 μ²΄ν—˜ ν‚€νŠΈμ˜ 컨텐츠 λ””μžμΈμ„ μ§„ν–‰ν–ˆλ‹€. 각각의 μ²΄ν—˜ ν‚€νŠΈμ— λ§žλŠ” λ””μžμΈ 컨셉을 κ΅¬μ„±ν•˜μ—¬ μ‚¬μš©μžμ—κ²Œ λ”μš± λ‹€μ–‘ν•œ κ²½ν—˜μ„ μ œκ³΅ν•˜κ³ μž ν•˜μ˜€λ‹€.



  Samsung Galaxy S23 Studio
Samsung Electronics, Cheil Worldwide

Ecosystem


κ°„κ²°ν•˜κ³  직관적인 정보 전달을 μœ„ν•΄ κ°€λŸ­μ‹œ GUI의 ν˜•νƒœλ₯Ό
κ·Έλž˜ν”½ λͺ¨ν‹°ν”„λ‘œ ν™œμš©ν•œ κ°€λŸ­μ‹œ μ—μ½”μ‹œμŠ€ν…œ.
μ΄λŠ” β€˜λ³Έμ§ˆμ„ 더 μ„ λͺ…ν•˜κ³  λ˜λ ·ν•˜κ²Œβ€™ λΌλŠ” κ°€λŸ­μ‹œ One UI의 κΈ°λŠ₯을 보여쀀닀.




Sustainable


에코 ν‚€νŠΈμ˜ νν”ŒλΌμŠ€ν‹± μ†Œμž¬μ™€ S펜 λ“œλ‘œμž‰μ„ λͺ¨ν‹°ν”„λ‘œ ν•˜μ—¬
λ””μžμΈν•œ 에코 ν…Œλ§ˆ ν™”λ©΄.



POP Contents

μƒˆλ‘­κ²Œ μ—…λ°μ΄νŠΈ 된 κ°€λŸ­μ‹œ One UIλ₯Ό ν™œμš©ν•œ ν…Œλ§ˆ ν™”λ©΄ κΎΈλ―ΈκΈ°,
SνŽœμ„ ν™œμš©ν•œ μ˜¨κΈ€μžŽ 손글씨 폰트 λ§Œλ“€κΈ° POP κ°€μ΄λ“œ 컨텐츠 λ””μžμΈ.







Galaxy Studio S23 kit ξΊοΈŽ
Samsung Electronics

found/Founded conducted the 2022 Galaxy Studio customer experience kit and content design with Samsung Electronics and Cheil Worldwide. We wanted to create a consistent design identity so that various experience kits could blend in in one space, and provide users with a more natural experience. Each kit emphasizes various functions of the Galaxy device, such as cameras, games, and connectivity, and allows you to intuitively experience the functions of the product.

νŒŒμš΄λ“œνŒŒμš΄λ””λ“œλŠ” μ‚Όμ„±μ „μž, 제일기획과 ν•¨κ»˜ 2022 κ°€λŸ­μ‹œ μŠ€νŠœλ””μ˜€ 고객 μ²΄ν—˜ ν‚€νŠΈ 및 μ½˜ν…μΈ  λ””μžμΈμ„ μ§„ν–‰ν•˜μ˜€λ‹€. λ‹€μ–‘ν•œ μ²΄ν—˜ ν‚€νŠΈκ°€ ν•œ κ³΅κ°„μ—μ„œ μ–΄μš°λŸ¬μ§€λ„λ‘ ν†΅μΌλœ λ””μžμΈ 아이덴티티λ₯Ό μˆ˜λ¦½ν•˜μ—¬ μ‚¬μš©μžμ—κ²Œ λ”μš± μžμ—°μŠ€λŸ¬μš΄ κ²½ν—˜μ„ μ œκ³΅ν•˜κ³ μž ν•˜μ˜€λ‹€. 각 ν‚€νŠΈλŠ” 카메라, κ²Œμž„, μ—°κ²°μ„± λ“± κ°€λŸ­μ‹œμ˜ λ‹€μ–‘ν•œ κΈ°λŠ₯을 κ°•μ‘°ν•˜λ©°, μ œν’ˆμ˜ κΈ°λŠ₯을 μ§κ΄€μ μœΌλ‘œ κ²½ν—˜ν•  수 있게 ν•œλ‹€.


  Samsung Galaxy S23 Studio
Samsung Electronics, Cheil Worldwide

Galaxy Studio, Hongdae









Walk-in Studio




Connectivity Studio




Galaxy Studio, Seongsu










Shinsegae Department Store, Gyeonggi






S23 Photo Booth ξΊοΈŽ
Samsung Electronics

found/Founded planned Galaxy Studio S23 photo booth, produced booth design and content screen UI. While emphasizing the function of the Galaxy S23 camera, the design was carried out with a different concept from the existing market photo studios. The three photo studios are created in an independent room in room in the exhibition space, and the soft arch design symbolizing "room" blends naturally with the space. S23 photo booths can be found in various places such as Seongsu, Hongdae, Yeonnam, Gyeonggi, Daejeon, Busan, and university campuses.

νŒŒμš΄λ“œνŒŒμš΄λ””λ“œλŠ” κ°€λŸ­μ‹œ μŠ€νŠœλ””μ˜€ S23 사진관 기획, λΆ€μŠ€ λ””μžμΈ 및 컨텐츠화면 UIλ₯Ό μ œμž‘ν–ˆλ‹€. Galaxy S23 μΉ΄λ©”λΌμ˜ κΈ°λŠ₯을 κ°•μ‘°ν•˜λ©΄μ„œλ„ κΈ°μ‘΄ μ‹œμž₯의 사진관듀과 μ°¨λ³„ν™”λœ μ»¨μ…‰μœΌλ‘œ λ””μžμΈμ„ μ§„ν–‰ν–ˆλ‹€. 3μ’…μ˜ 사진관은 μ „μ‹œ 곡간 속 λ…λ¦½λœ room in room λ°©μ‹μœΌλ‘œ μ—°μΆœλ˜λ©°, β€˜room’을 μƒμ§•ν•˜λŠ” λΆ€λ“œλŸ¬μš΄ μ•„μΉ˜ν˜• λ””μžμΈμ€ 곡간과 μžμ—°μŠ€λŸ½κ²Œ μ–΄μš°λŸ¬μ§„λ‹€. S23 사진관은 μ„±μˆ˜, ν™λŒ€, μ—°λ‚¨μ˜ ν•« ν”Œλ ˆμ΄μŠ€ 및 κ²½κΈ°, λŒ€μ „, λΆ€μ‚°, λŒ€ν•™ 캠퍼슀 λ“± λ‹€μ–‘ν•œ λ² λ‰΄μ—μ„œ λ§Œλ‚˜λ³Ό 수 μžˆλ‹€.


  Samsung Galaxy S23 Studio
Samsung Electronics, Cheil Worldwide


Moment of the Day

Moment of the day μ‚¬μ§„κ΄€μ—μ„œλŠ” Galaxy S23 μΉ΄λ©”λΌμ˜
μ„ λͺ…ν•œ λ‚˜μ΄ν† κ·Έλž˜ν”Ό κΈ°λŠ₯을 μ²΄ν—˜ν•  수 μžˆλ‹€.

ν•˜λ£¨μ˜ μ‹œκ°„ 쀑 λ‚˜μ™€ μ–΄μšΈλ¦¬λŠ” μ‹œκ°„μ„ μ°ΎλŠ”λ‹€λŠ” μ»¨μ…‰μœΌλ‘œ,
dawn, noon, sunset 3가지 ν…Œλ§ˆκ°€ μ œκ³΅λœλ‹€.
μ›ν•˜λŠ” ν…Œλ§ˆλ₯Ό μ„ νƒν•˜λ©΄ ν•΄λ‹Ή μ‹œκ°„λŒ€μ— λ§žλŠ” 컬러 μ‘°λͺ…이 μžλ™ μ„ΈνŒ…λ˜λ©°
저쑰도 ν™˜κ²½μ—μ„œλ„ μ„ λͺ…ν•œ κ³ ν™”μ§ˆ 사진을 μ΄¬μ˜ν•  수 μžˆλ‹€.






Collage Poster

Collage PosterλŠ” κ³ ν™”μ§ˆ 카메라와 쀌 κΈ°λŠ₯을 ν™œμš©ν•œ μ²΄ν—˜μš© 사진관이닀.
ν™”λ©΄ ν”„λ ˆμž„μ— λ§žμΆ”μ–΄ 얼꡴을 λΆ€λΆ„ 촬영 ν›„ 사진을 νŽΈμ§‘ν•˜μ—¬ λ‚˜λ§Œμ˜ 콜라주 사진을 μ œμž‘ν•  수 μžˆλ‹€.
ν•¨κ»˜ μ΄¬μ˜ν•  경우 λ”μš± μž¬λ―ΈμžˆλŠ” μ—°μΆœμ΄ κ°€λŠ₯ν•˜λ‹€.





Prism in the Dark

Prism in the dark μ‚¬μ§„κ΄€μ—μ„œλŠ” 저쑰도 ν™˜κ²½μ—μ„œ
ν”„λ¦¬μ¦˜ μ‘°λͺ…을 ν™œμš©ν•΄ λ‚˜μ΄ν† κ·Έλž˜ν”Ό μ΄¬μ˜μ„ ν•  수 μžˆλ‹€.
μ–΄λ‘μš΄ 곡간에 λ§ΊνžˆλŠ” ν”„λ¦¬μ¦˜ 빛은 μ‹ λΉ„λ‘œμš΄ λΆ„μœ„κΈ°λ₯Ό μ—°μΆœν•˜λ©°
λ”μš± μƒμƒν•œ μƒ‰κ°μ˜ κ³ ν™”μ§ˆ μ΄¬μ˜μ„ κ²½ν—˜ν•˜κ²Œ ν•œλ‹€.





Galaxy S23 Studio ︎
Samsung Electronics

found/Founded, along with Samsung Electronics and Cheil Worldwide, conducted a Galaxy Studio design project for Galaxy S23's customer experience. Experiential pop-up spaces will be organized around hot places in Seongsu, Hongdae, and Yeonnam, and visitors can deeply experience the Galaxy S23 series through local tours.

νŒŒμš΄λ“œνŒŒμš΄λ””λ“œλŠ” μ‚Όμ„±μ „μž, 제일기획과 ν•¨κ»˜ Galaxy S23의 고객 κ²½ν—˜μ„ μœ„ν•œ κ°€λŸ­μ‹œ μŠ€νŠœλ””μ˜€ λ””μžμΈ ν”„λ‘œμ νŠΈλ₯Ό μ§„ν–‰ν–ˆλ‹€. μ„±μˆ˜, ν™λŒ€, μ—°λ‚¨μ˜ ν•« ν”Œλ ˆμ΄μŠ€λ₯Ό μ€‘μ‹¬μœΌλ‘œ μ²΄ν—˜ν˜• νŒμ—… 곡간이 κ΅¬μ„±λ˜λ©°, 방문객은 둜컬 νˆ¬μ–΄λ₯Ό 톡해 Galaxy S23 μ‹œλ¦¬μ¦ˆλ₯Ό 밀도 있게 μ²΄ν—˜ν•  수 μžˆλ‹€.



  Samsung Galaxy S23 Studio
Samsung Electronics, Cheil Worldwide












homelearn 2.0 Package ξΊοΈŽ
i-Scream homelearn

We produced a product package of i-Scream homelearn, an elementary smart learning service brand. The package is divided into basic, premium, and tinytan versions, and the composition of the product varies depending on the line. The internal graphics, as opposed to the simple exterior, add fun to the user's unboxing experience. The symbol graphic with a bright and cheerful feeling symbolizes expectations and joy in studying.

νŒŒμš΄λ“œνŒŒμš΄λ””λ“œλŠ” 초,쀑등 슀마트 ν•™μŠ΅ μ„œλΉ„μŠ€ λΈŒλžœλ“œ μ•„μ΄μŠ€ν¬λ¦Ό ν™ˆλŸ°μ˜ μ œν’ˆ νŒ¨ν‚€μ§€λ₯Ό μ œμž‘ν–ˆλ‹€. νŒ¨ν‚€μ§€λŠ” 베이직, 프리미엄, νƒ€μ΄λ‹ˆνƒ„ λ²„μ „μœΌλ‘œ λ‚˜λ‰˜λ©° 라인에 따라 μ œν’ˆμ˜ ꡬ성이 달라진닀. λ‹¨μˆœν•œ μ™Έκ΄€κ³Ό λ°˜λŒ€λ˜λŠ” λ‚΄λΆ€ κ·Έλž˜ν”½μ€ μ‚¬μš©μžμ˜ μ–Έλ°•μ‹± κ²½ν—˜μ— 재미λ₯Ό λ”ν•œλ‹€. 밝고 κ²½μΎŒν•œ λŠλ‚Œμ˜ 심볼 κ·Έλž˜ν”½μ€ 곡뢀에 λŒ€ν•œ κΈ°λŒ€κ°κ³Ό 즐거움을 μƒμ§•ν•œλ‹€.


Client : i-Scream Edu
i-Scream homelearn package design






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