Hand Refresher  ξΊοΈŽ
Beyond

A lightweight and refreshing β€˜Beyond Hand Refresher’ with a design that can be used anywhere, anytime.
This mist-type product is designed with a focus on the concept to deliver a feeling of grip that can fit snugly in the user's hand and a sense of freshness. The round container design, which is said to be inspired by soap, presents a simple and friendly image to consumers.

가볍고 μ‚°λœ»ν•œ 'Beyond Hand RefresherλŠ” μ–Έμ œ μ–΄λ””μ„œλ‚˜ μ‚¬μš©ν•  수 μžˆλ„λ‘ λ””μžμΈλ˜μ—ˆλ‹€. 미슀트 νƒ€μž…μ˜ μ œν’ˆμœΌλ‘œ μ‚¬μš©μžμ˜ 손에 νŽΈμ•ˆν•˜κ²Œ λ“€μ–΄κ°ˆ 수 μžˆλŠ” 그립감과 신선함을 μ „λ‹¬ν•˜κΈ° μœ„ν•΄ 컨셉에 쀑점을 두고 λ””μžμΈλ˜μ—ˆλ‹€. λΉ„λˆ„μ—μ„œ μ˜κ°μ„ 얻은 μ›ν˜• 용기 λ””μžμΈμ€ μ†ŒλΉ„μžλ“€μ—κ²Œ λ‹¨μˆœν•˜κ³  μΉœκ·Όν•œ 이미지λ₯Ό μ„ μ‚¬ν•œλ‹€.


Client : LG Household & Health Care
Hand Refresher







Galaxy Ecosystem ξΊοΈŽ
Samsung Electronics

Galaxy ecosystem uses the form of the Galaxy GUI as a graphic motif to deliver concise and intuitive information. It shows the function of the Galaxy One UI called 'Make the Essence clearer'.

κ°„κ²°ν•˜κ³  직관적인 정보 전달을 μœ„ν•΄ κ°€λŸ­μ‹œ GUI의 ν˜•νƒœλ₯Ό κ·Έλž˜ν”½ λͺ¨ν‹°ν”„λ‘œ ν™œμš©ν•œ κ°€λŸ­μ‹œ μ—μ½”μ‹œμŠ€ν…œ. μ΄λŠ” β€˜λ³Έμ§ˆμ„ 더 μ„ λͺ…ν•˜κ³  λ˜λ ·ν•˜κ²Œβ€™ λΌλŠ” κ°€λŸ­μ‹œ One UI의 κΈ°λŠ₯을 보여쀀닀.


  Samsung Galaxy S23 Studio
Samsung Electronics, Cheil Worldwide




One UI Theme ξΊοΈŽ
Samsung Electronics

We produced a content design using Galaxy phone decoration functions that are differentiated and specialized from competitors. Graphic resources, content, and function utilization methods were planned and designed so that the phone can be trendy using new features of the Galaxy One UI and basic apps such as Good Lock.

κ²½μŸμ‚¬μ™€ μ°¨λ³„ν™”λ˜κ³  νŠΉν™”λœ κ°€λŸ­μ‹œ 폰꾸 κΈ°λŠ₯을 ν™œμš©ν•œ 컨텐츠 λ””μžμΈ. κ°€λŸ­μ‹œ One UI의 μ‹ κ·œ κΈ°λŠ₯κ³Ό Good Lock λ“± κΈ°λ³Έ 제곡 앱을 μ΄μš©ν•΄ 폰을 νŠΈλ Œλ””ν•˜κ²Œ κΎΈλ©°λ³Ό 수 μžˆλ„λ‘ κ·Έλž˜ν”½ λ¦¬μ†ŒμŠ€μ™€ 컨텐츠, κΈ°λŠ₯ ν™œμš© 방법을 κΈ°νšν•˜κ³  λ””μžμΈν•˜μ˜€λ‹€.


  Graphic contents design / Samsung Galaxy S23 Studio 
Samsung Electronics, Cheil Worldwide



















Galaxy Studio S23 kit ξΊοΈŽ
Samsung Electronics

found/Founded conducted the 2022 Galaxy Studio customer experience kit and content design with Samsung Electronics and Cheil Worldwide. We wanted to create a consistent design identity so that various experience kits could blend in in one space, and provide users with a more natural experience. Each kit emphasizes various functions of the Galaxy device, such as cameras, games, and connectivity, and allows you to intuitively experience the functions of the product.

νŒŒμš΄λ“œνŒŒμš΄λ””λ“œλŠ” μ‚Όμ„±μ „μž, 제일기획과 ν•¨κ»˜ 2022 κ°€λŸ­μ‹œ μŠ€νŠœλ””μ˜€ 고객 μ²΄ν—˜ ν‚€νŠΈ 및 μ½˜ν…μΈ  λ””μžμΈμ„ μ§„ν–‰ν•˜μ˜€λ‹€. λ‹€μ–‘ν•œ μ²΄ν—˜ ν‚€νŠΈκ°€ ν•œ κ³΅κ°„μ—μ„œ μ–΄μš°λŸ¬μ§€λ„λ‘ ν†΅μΌλœ λ””μžμΈ 아이덴티티λ₯Ό μˆ˜λ¦½ν•˜μ—¬ μ‚¬μš©μžμ—κ²Œ λ”μš± μžμ—°μŠ€λŸ¬μš΄ κ²½ν—˜μ„ μ œκ³΅ν•˜κ³ μž ν•˜μ˜€λ‹€. 각 ν‚€νŠΈλŠ” 카메라, κ²Œμž„, μ—°κ²°μ„± λ“± κ°€λŸ­μ‹œμ˜ λ‹€μ–‘ν•œ κΈ°λŠ₯을 κ°•μ‘°ν•˜λ©°, μ œν’ˆμ˜ κΈ°λŠ₯을 μ§κ΄€μ μœΌλ‘œ κ²½ν—˜ν•  수 있게 ν•œλ‹€.


  Samsung Galaxy S23 Studio
Samsung Electronics, Cheil Worldwide

Galaxy Studio, Hongdae









Walk-in Studio




Connectivity Studio




Galaxy Studio, Seongsu










Shinsegae Department Store, Gyeonggi






S23 Photo Booth ξΊοΈŽ
Samsung Electronics

found/Founded planned Galaxy Studio S23 photo booth, produced booth design and content screen UI. While emphasizing the function of the Galaxy S23 camera, the design was carried out with a different concept from the existing market photo studios. The three photo studios are created in an independent room in room in the exhibition space, and the soft arch design symbolizing "room" blends naturally with the space. S23 photo booths can be found in various places such as Seongsu, Hongdae, Yeonnam, Gyeonggi, Daejeon, Busan, and university campuses.

νŒŒμš΄λ“œνŒŒμš΄λ””λ“œλŠ” κ°€λŸ­μ‹œ μŠ€νŠœλ””μ˜€ S23 사진관 기획, λΆ€μŠ€ λ””μžμΈ 및 컨텐츠화면 UIλ₯Ό μ œμž‘ν–ˆλ‹€. Galaxy S23 μΉ΄λ©”λΌμ˜ κΈ°λŠ₯을 κ°•μ‘°ν•˜λ©΄μ„œλ„ κΈ°μ‘΄ μ‹œμž₯의 사진관듀과 μ°¨λ³„ν™”λœ μ»¨μ…‰μœΌλ‘œ λ””μžμΈμ„ μ§„ν–‰ν–ˆλ‹€. 3μ’…μ˜ 사진관은 μ „μ‹œ 곡간 속 λ…λ¦½λœ room in room λ°©μ‹μœΌλ‘œ μ—°μΆœλ˜λ©°, β€˜room’을 μƒμ§•ν•˜λŠ” λΆ€λ“œλŸ¬μš΄ μ•„μΉ˜ν˜• λ””μžμΈμ€ 곡간과 μžμ—°μŠ€λŸ½κ²Œ μ–΄μš°λŸ¬μ§„λ‹€. S23 사진관은 μ„±μˆ˜, ν™λŒ€, μ—°λ‚¨μ˜ ν•« ν”Œλ ˆμ΄μŠ€ 및 κ²½κΈ°, λŒ€μ „, λΆ€μ‚°, λŒ€ν•™ 캠퍼슀 λ“± λ‹€μ–‘ν•œ λ² λ‰΄μ—μ„œ λ§Œλ‚˜λ³Ό 수 μžˆλ‹€.


  Samsung Galaxy S23 Studio
Samsung Electronics, Cheil Worldwide


Moment of the Day

Moment of the day μ‚¬μ§„κ΄€μ—μ„œλŠ” Galaxy S23 μΉ΄λ©”λΌμ˜
μ„ λͺ…ν•œ λ‚˜μ΄ν† κ·Έλž˜ν”Ό κΈ°λŠ₯을 μ²΄ν—˜ν•  수 μžˆλ‹€.

ν•˜λ£¨μ˜ μ‹œκ°„ 쀑 λ‚˜μ™€ μ–΄μšΈλ¦¬λŠ” μ‹œκ°„μ„ μ°ΎλŠ”λ‹€λŠ” μ»¨μ…‰μœΌλ‘œ,
dawn, noon, sunset 3가지 ν…Œλ§ˆκ°€ μ œκ³΅λœλ‹€.
μ›ν•˜λŠ” ν…Œλ§ˆλ₯Ό μ„ νƒν•˜λ©΄ ν•΄λ‹Ή μ‹œκ°„λŒ€μ— λ§žλŠ” 컬러 μ‘°λͺ…이 μžλ™ μ„ΈνŒ…λ˜λ©°
저쑰도 ν™˜κ²½μ—μ„œλ„ μ„ λͺ…ν•œ κ³ ν™”μ§ˆ 사진을 μ΄¬μ˜ν•  수 μžˆλ‹€.






Collage Poster

Collage PosterλŠ” κ³ ν™”μ§ˆ 카메라와 쀌 κΈ°λŠ₯을 ν™œμš©ν•œ μ²΄ν—˜μš© 사진관이닀.
ν™”λ©΄ ν”„λ ˆμž„μ— λ§žμΆ”μ–΄ 얼꡴을 λΆ€λΆ„ 촬영 ν›„ 사진을 νŽΈμ§‘ν•˜μ—¬ λ‚˜λ§Œμ˜ 콜라주 사진을 μ œμž‘ν•  수 μžˆλ‹€.
ν•¨κ»˜ μ΄¬μ˜ν•  경우 λ”μš± μž¬λ―ΈμžˆλŠ” μ—°μΆœμ΄ κ°€λŠ₯ν•˜λ‹€.





Prism in the Dark

Prism in the dark μ‚¬μ§„κ΄€μ—μ„œλŠ” 저쑰도 ν™˜κ²½μ—μ„œ
ν”„λ¦¬μ¦˜ μ‘°λͺ…을 ν™œμš©ν•΄ λ‚˜μ΄ν† κ·Έλž˜ν”Ό μ΄¬μ˜μ„ ν•  수 μžˆλ‹€.
μ–΄λ‘μš΄ 곡간에 λ§ΊνžˆλŠ” ν”„λ¦¬μ¦˜ 빛은 μ‹ λΉ„λ‘œμš΄ λΆ„μœ„κΈ°λ₯Ό μ—°μΆœν•˜λ©°
λ”μš± μƒμƒν•œ μƒ‰κ°μ˜ κ³ ν™”μ§ˆ μ΄¬μ˜μ„ κ²½ν—˜ν•˜κ²Œ ν•œλ‹€.





Discover the value in essence. found–from–Founded.
Β© found/Founded