DISPOSABLE CAMERA
product & graphic｜paper ver camera｜29cm
29CM is a premium select shop that leads contemporary lifestyle culture in Korea. Rooted in the brand philosophy of “curating refined sensibilities,” we reinterpreted the camera as a lifestyle object that expresses style and individuality in everyday life.
Inspired by 29CM’s signature linear form, the brand identity was translated into structural elements within both the product and its packaging. By integrating a tear-off mechanism, the visual identity and user interaction were connected into a unified, experiential design.
Crafted from recyclable paper material, the package conveys both lightness and a soft tactile quality. As users tear along the perforated lines to reveal the lens and flash buttons, they intuitively experience the beginning of use. Beyond its photographic function, the design evolves into an object where play, taste, and design coexist.
Inspired by 29CM’s signature linear form, the brand identity was translated into structural elements within both the product and its packaging. By integrating a tear-off mechanism, the visual identity and user interaction were connected into a unified, experiential design.
Crafted from recyclable paper material, the package conveys both lightness and a soft tactile quality. As users tear along the perforated lines to reveal the lens and flash buttons, they intuitively experience the beginning of use. Beyond its photographic function, the design evolves into an object where play, taste, and design coexist.
29CM의 시그니처인 라인 형상을 기반으로, 브랜드의 아이덴티티가 제품과 패키지의 조형적 요소로 활용될 수 있도록 하였다. 여기에 절취(tear-off) 기능을 결합함으로써, 브랜드 아이덴티티와 사용 행위가 하나의 경험으로 연결되도록 구성하였다.
패키지는 재활용 가능한 종이 소재로 제작되어 가벼움과 부드러운 질감을 동시에 전달한다. 사용자는 절취선을 따라 패키지를 뜯으며 렌즈와 플래시 버튼을 드러내는 과정을 통해 ‘사용의 시작’을 직관적으로 경험한다. 이는 촬영 도구의 역할을 넘어, 놀이와 취향, 디자인이 공존하는 오브제로 완성된다.