The fire prevention poster for the National Fire Agency addresses the theme of “loss of everyday life caused by fire,” but moves away from the heavy and rigid tone common in such campaigns. By adopting the familiar format of mobile messaging and the use of emojis, the poster delivers safety messages in a light and approachable way while ensuring quick visual recognition. As a result, the content reads like an everyday conversation, creating the effect of the poster speaking directly to the viewer and allowing fire safety guidelines to be remembered more naturally.