https://foundfounded.com foundfounded Fri, 28 Aug 2026 09:19:42 +0000 https://foundfounded.com en https://foundfounded.com/Main-page Thu, 16 Jan 2025 03:39:34 +0000 foundfounded https://foundfounded.com/Main-page Watch, Listen, Read, Speak. Follow the Noise. 00—2026® ABOUTCONTACT FOLLOW US →INSTAGRAM→BEHANCE&nbsp; ABOUT ← ABOUT ← ABOUT ← ABOUT ← ABOUT ←&nbsp;ABOUT ← OUR WORKSSS ♡ &nbsp;OUR WORKSSS ♡OUR WORKSSS ♡ &nbsp;OUR WORKSSS ♡OUR WORKSSS ♡ &nbsp; OUR THINGS !!! OUR THINGS !!!&nbsp;OUR THINGS !!! OUR THINGS !!!&nbsp; ACTIVITY ◇ ACTIVITY ☆&nbsp;ACTIVITY ◇ ACTIVITY ☆&nbsp;ACTIVITY ◇ ACTIVITY CONTACT → CONTACT →→&nbsp;CONTACT → CONTACT →→ &nbsp; CONTACT → CONTACT →→ CONTACT → CONTACT →→ CONTACT → CONTACT →→ If you interested in ♻ a new sustainable project, Just hit ︎@yippee_seoul&nbsp;︎yippee.seoul.kr&nbsp;︎ Discover the value in essence. found–from–Founded. © found/Founded https://foundfounded.com/ABOUT Thu, 16 Jan 2025 03:39:34 +0000 foundfounded https://foundfounded.com/ABOUT ABOUT ︎ Founded in 2016, Found Founded is a creative design studio recognized as an Excellent Design Specialized Company by the Ministry of Trade, Industry and Energy and the Korea Institute of Design Promotion. We provide integrated design experiences across diverse fields including spatial design, product design, furniture design, branding, graphic design, and UX/UI design. Collaborating with major domestic and international companies such as Samsung Electronics, Cheil Worldwide, Hyundai Card, LG Household &amp; Health Care, Samsung C&amp;T, Dessini Diva, and Lotte Chemical, we have grown into one of Korea's leading design studios. Found Founded encompasses the entire process from planning and design strategy development to design execution and production solutions with flexibility, proposing creative and highly refined user experiences. 파운드파운디드는 2016년 설립된 크리에이티브 디자인 스튜디오로, 산업통상자원부와 한국디자인진흥원이 선정한 우수디자인전문기업입니다. 공간디자인, 제품디자인, 가구디자인, 브랜딩, 그래픽 디자인, UX/UI 디자인 등 다양한 분야를 아우르며 통합적인 디자인 경험을 제공합니다. 삼성전자, 제일기획, 현대카드, LG생활건강, 삼성물산, 데싱디바, 롯데케미칼 등 국내외 주요 기업들과 협업하며 대한민국을 대표하는 디자인 스튜디오로 성장해왔습니다. 파운드파운디드는 기획부터 디자인 전략 수립, 디자인, 양산 솔루션 까지 전 과정을 유연하게 아우르며, 창의적이고 완성도 높은 사용자 경험을 제안합니다. Discover the value in essence. Watch, Listen, Read, Speak. Follow the noise.&nbsp; CREATIVE PROJECT 2025 Cheil Worldwide / Galaxy Studio (S25) Cheil Worldwide / Galaxy Studio (Z Series) Cheil Worldwide / Galaxy Studio VMD(S25 Edge) Cheil Worldwide / Samsung Gangnam Furniture System Design Cheil Worldwide / Galaxy XR Global VMD Samsung Electronic, Cheil Worldwide / Global VMD Samsung Electronic / COEX Galaxy Experience Zone Samsung Electronic / IFA Galaxy Watch8 Exhibition Contents Design Samsung Electronic / Korea Electronics Show (KES) Samsung Electronic / The World Climate Industry EXPO (WCE) Starbucks / Kiosk Design SANSU / I'm Eco Square Water Bottle SANSU / Mineral Water Shrink Graphic Design I'm Eco / Eco-Friendly Lunch Tray Snag / New Furniture Brand Branding Lutra / AI Camera OffGray / Container Branding Renewal 2024Cheil Worldwide / Galaxy Studio (S25)Cheil Worldwide / Galaxy Studio (Z Flip6&amp;Fold6)Cheil Worldwide / NY Global Venue&nbsp;(Z Flip6&amp;Fold6)Cheil Worldwide / Galaxy Experience Strategy (Everland) Cheil Worldwide / Galaxy Ring Display KitCheil Worldwide / Samsung Electronics Retail Store’s New VMD Cheil Worldwide / MWC Exhibition &amp; Contents Planning Miniso(China) / Head massagerSANSU /&nbsp;I'm Eco Water BottleSANSU /&nbsp;I’m Eco Cup &amp; Recycling BoxSamsung Electronics / Hanoi Store VMD in Vietnam Samsung Electronic / The World Climate Industry EXPO (WCE)Samsung Electronic / Korea Electronics Show (KES)Chaeum furniture / Relax FurnitureChaeum furniture /One Person&nbsp;Bed Nucheat / Protein Drink Branding Firebuster /&nbsp;New Concept Fire ExtinguisherFirebuster /&nbsp;Fire Extinguisher BrandingT:um K&amp;C / Branding &amp; Strategy 2023Cheil Worldwide / Galaxy Studio (Z Flip5&amp;Fold5)Cheil Worldwide / Galaxy Studio (S24)LG Household &amp; Health Care / Cosmetic Container (Glint)LG Household &amp; Health Care / Cosmetic Container (Dr.Groot)LG Household &amp; Health Care / Health Medicine Container (Lifegarden)Nexon / Game Pop-up Store Space Miniso(China) / Mouthwash bottleMiniso(China) / ToothbrushVibezone / New Concept Digital playeri-Scream Edu / Education Device (Little homelearn)I'm Eco / Eco-friendly CutleryI'm Eco / Children's TrayDesign house / Urban Farmer’s ProjectLittle Ondine(China) / Beauty Lineup DesignLG Household &amp; Health Care / Beauty Device (Confidential)LG Household &amp; Health Care / Beauty Device (Confidential)LG Household &amp; Health Care / Beauty Device (Confidential)LG Household &amp; Health Care / Cosmetic Container (Sum)LG Household &amp; Health Care / Cosmetic Container (ISA KNOX) Seoul Craft Museum / Archive Box UX/UI 2022LG Household &amp; Health Care / Cosmetic Container (Glint) LG Household &amp; Health Care / Nutritional supplements Container (Lifegarden) LG Household &amp; Health Care / Cosmetic Container (ISA KNOX) DASHING DIVA / LED Nail lamp DASHING DIVA / LED Nail lamp Package Lotte Chemical / New concept Home appliances Lotte Chemical / Next generation Mobility Design Lotte Chemical / Eco services UX/UI Samsung Electronic / New Concept Filmmaking Equipment i-Scream Edu / Education Device (i-Scream homelearn)i-Scream Edu / Education Contents UX/UI (i-Scream homelearn) i-Scream Edu / Education Contents Branding&nbsp; (i-Scream homelearn) Cheil Worldwide / Mumbai Flagship Store VMD Cheil Worldwide / 2023 Galaxy Studio (S23) Cheil Worldwide / 2022 Galaxy Studio (Flip,Fold) Aekyung / Cosmetic Container (20'S)Hyundai Card / Office products and furnitureDear Body(Canada) / Cosmetic ContainerKT&amp;G / Car AccessoriesSeoul Craft Museum / Exhibition Archive Box 2021 Samsung Electronic / Home Appliance Samsung Electronic / Metaverse UX/UI, GUI Samsung Electronic / Educational Robot Samsung Electronic / NFT service GUI Hyundai Card / Eco-friendly product LG Household &amp; Health Care / Cosmetic Container (belif) LG Household &amp; Health Care / Cosmetic Container (Isa Knox) LG Household &amp; Health Care / Cosmetic Container (Glint) Samsung C&amp;T / Smartphone Case Cheil Worldwide / Exhibition Experience Design Yellosis / Medical diagnostic Vibezone / New concept Product Hive / BTS Membership Kit Miniso(China) / Handy Fan Miniso(China) / Lamp Miniso(China) / Kids Ballpoint Pen Miniso(China) / Daily Necessities Miniso(China) / Perfume Package Tamkin / Furniture Firebuster / Car Fire Extinguisher 2020Samsung Electronic / Home Appliance (Vacuum Cleaner)Samsung Electronic / Home Appliance (Air Cleaner)Samsung Electronic / Home Appliance (Smart Watch)Samsung Electronic / New Concept LightingCheil Worldwide / Galaxy Studio Experience DesignCheil Worldwide / Galaxy Studio OutdoorLG Household &amp; Health Care / Cosmetic Container (VDL)LG Household &amp; Health Care / Cosmetic Container (belif)LG Household &amp; Health Care / Cosmetic Container (Beyond)LG Household &amp; Health Care / Cosmetic Container (Isa Knox)LG Household &amp; Health Care / Cosmetic Container (Physiogel)LG Household &amp; Health Care / Cosmetic package (Physiogel)LG Household &amp; Health Care / Households container (Tech)Coway / Home Appliance (Water Fountain)AMOREPACIFIC / Beauty EquipmentHive / Store KioskJTBC / Stationery productPurple Nest / Pet productPurple Nest / Web, App GUI &amp; BrandingChaeum furniture / SofaTaewoong Medical / Hospital KioskBlossom Lotus(Hong Kong) / Home ApplianceMiniso(China) / Home ApplianceMiniso(China) / Character DesignMiniso(China) / Handy Massager 2019 -3M / Wireless ChargerWarner Bros.(USA) / IP Office LineupSamsung Electronic / Home Appliance (IoT furniture)Samsung Electronic / Tech Fair ExhibitionCheil Worldwide / Galaxy Studio Experience DesignLG Household &amp; Health Care / Cosmetic package (belif)LG Household &amp; Health Care / Cosmetic package (AVON)LG Household &amp; Health Care / Cosmetic Container (VDL)LG Household &amp; Health Care / Cosmetic Container (Sooryehan)LG Household &amp; Health Care / Cosmetic Container (Isa Knox)LG Household &amp; Health Care / Cosmetic Container (SUM)LG Household &amp; Health Care / Cosmetic Container (O HUI)LG Household &amp; Health Care / Cosmetic Container (AVON)OMI(USA) / Tumbler Bottle29CM / Disposable CameraHappycall / PotMCM / Tech AccessoriesChaeum furniture / BedAVEC / Pet AppliancesHallym Medical / Motion BedOasis Labs / Home appliances ACTIVITY&nbsp; DK Award, Excellent design company / KIDP 2024 - 2021Global Design Leaders Networking Reception / KIDP,&nbsp;WDO 2024.11.14ddp Design Fair / DDP, Seoul 2024.10.17 - 10.27Found it Pop up Store / LCDC SEOUL 301 2022.10.18 - 10.30Public Design Festival / Seongsu project rent 03 2022.10.05 - 10.15Found it&nbsp; x the arium Online Exhibition / foundit.kr 2022.09.26 - 10.09 Seoul Living Design Fair / COEX, Seoul 2022.02.23 - 02.27 DDP Design Fair / DDP, Seoul 2021.10.19 - 10.25 Craft Trend Fair / COEX, Seoul 2021.11.19 - 11.21Design Korea / AT Center, Seoul 2021.10.06 - 10.10 DDP Design Fair / DDP, Seoul 2019.12.04 - 12.08 Gwangju Design Biennale / Gwangju Biennale Pavilion2019.09.07 - 10.31Seoul Brand Plan Exhibition / DDP, Seoul2019.04.26 - 08.25Seoul Living Design Fair 2019 / COEX, Seoul2019.04.03 - 04.07Craft Trend Fair 2018 / COEX, Seoul2018.11.22 - 11.25Design Korea 2018 / Kintex, Ilsan2018.10.31 - 11.04 SADI International Design Workshop / SADI, Seoul2018.10.08 - 10.17 Shenzhen International Industrial Design Fair 2018 / China 2018.11.05 - 11.07SADI Brand day / SADI, Seoul2018.11.08 - 11.09 Sit on everything Design workshop / University of Seoul, Seoul2018.08.05 - 08.07 Communication Tools / DDP, Seoul2018.09.17 - 09.26 Seoul Living Design Fair 2018 / COEX, Seoul2018.03.07 - 03.11 KNOK STORE / Berlin, Germany2017 - 2018 Lee Soo Gallery / Insadong, Seoul2017.12.28 - 2018.01.03Seoul Design Festival 2017 / COEX, Seoul2017.12.07 - 2017.12.12 TRE Christmas Market Seoul / PLACE1, Seoul2017.12.05 - 12.25 Paris Design Week 2017 / Paris, France2017.09.09 - 09.28 Seoul Design Week 2017 / DDP, Seoul2017.09.21 - 09.27 IFA (Internationale Funkausstellung) / Berlin, Germany2017.08.31 - 09.05 Creative Sqaure Fair, Samsung / Samsung Digital City, Suwon2017.08.07 - 08.11 from originality to variety / Crafts on the hill, Seoul2017.04.20 - 2017.05.20 Homecoming Store, SADI / 1F White Gallery, SADI, Seoul2017.04.12 - 04.14 Seoul Living Design Fair 2017 / COEX, Seoul 2017.03.08 - 03.12 MWC 2017, Mobile World Congress / Barcelona, Spain2017.02.17 - 03.02DESIGN KOREA 2016, Beyond Asia / KINTEX, Ilsan2016.11.06 - 11.13 CREATIVE LIVE! Designer &amp; Studio Seminar / Maru180, Seoul2016.10.04 Global Premium Living Goods 2016 / COEX, Seoul2016.06.29 - 06.30 Clients &amp; Cowork A-Z ⓐAekyung IndustrialAMOREPACIFICat my placeⓑBaeyangsa(白羊寺)Big Hit EntertainmentBLOOMY LOTUS(Hong Kong)ⓒ CrackerChaeum FurnitureCentral Suicide Prevention CenterChefiaCheil Worldwidecoway Co.,Ltd.ⓓ DDP(Dongdaemun Design Plaza)Daejin UniversityDASHING DIVADesign house Dear Body(Canada) ⓕFirebusterⓖ Gyeonggi Daejin Technoparkⓗ Happycall Co.,Ltd.Hyundai Card Hyundai Department Store ⓘ INNO partnersi-Scream EduI'm EcoⓙJTBC playⓚ KIDP(Korea Institute of Design Promotion)KT&amp;G KarimrashidKNOK storeKUKBO Design ⓛLG Household &amp; Health Care Ltd.Lotte chemicalLittle Ondine(China) ⓜ MCMMinistry of SMEs and Startups(MSS)Miniso(China)MONO FLATMKEKE(China)ⓝ NUEVO(Nigeria)N15Nucheat ⓞ OFFGRAYOMI (U.S.A.)Oasis Labs ⓟPurple NestPeace CharliePLAY Interactive Asia ⓡRodec Medicalⓢ SAMSUNG Electronics Co., Ltd.SAMSUNG C.LABSAMSUNG C&amp;T Sogang UniversitySeoul Design FoundationSeoul Craft Museum Seoul Start-up HubSANSU Sangrok WorkshopSADI(Samsung Art and Design Institute)ⓣTaewoong MedicalT:um K&amp;C Thingool MarketTamkin ⓤUniversity of Seoulⓥ Vibezon ⓦWarner Brothers(U.S.A)ⓨYiling Science and Technology (China)Yellosis Oasis ⓩZalman Tech Co.,Ltd. https://foundfounded.com/CONTACT Mon, 20 Jan 2025 14:02:25 +0000 foundfounded https://foundfounded.com/CONTACT CONTACT INFO ︎ We love(♥) getting emails about our work, commissions, collaboration and everything else is very welcome. Please feel free to contact us! ︎ 💬️ 070-4227-5522 💬️ info@foundfounded.comFor more information about us, follow us @Instagram, facebook and Behance. VISIT US ︎︎︎ Yeonnam Office서울특별시 마포구 동교로 157-11157-11, Donggyo-ro, Mapo-gu, Seoul, Republic of Korea VISIT US ︎︎︎ Cheongna Office 인천광역시 서구 파랑로 495 청라 에이스 하이테크 시티 2동 918호918, 2-dong, Cheongna Int'l City, 495, Parang-ro, Seo-gu, Incheon, Korea YIPPEE Interested in starting a sustainable project? Just hit&nbsp; ︎ @yippee_seoul&nbsp;︎ yippee.seoul.kr yippee는 found/Founded의 지속가능성을 위한 프로젝트 브랜드입니다. 버려진 것에서 새로운 가능성을 발견하고, 업사이클 제품을 위한 소재 연구와 디자인을 통해 지속가능성에 대한 다양한 실험을 이어갑니다. 우리의 새로운 시도가 궁금하다면, yippee_seoul을 방문해 주세요! https://foundfounded.com/SWIK Fri, 28 Aug 2026 09:19:42 +0000 foundfounded https://foundfounded.com/SWIK /* 강제로 모든 색상 */ body[data-page-id="38576309"] .bodycopy div:last-of-type, body[data-page-id="38576309"] .bodycopy div:last-of-type * { color: rgba(96, 96, 96 ) !important; } S W I K branding, product ｜ modular switch &amp; socket ｜ switch up your way <img width="2800" height="3423" width_o="2800" height_o="3423" data-src="https://freight.cargo.site/t/original/i/dc7130ed031f947695f386ded19e7a4637b19ee5beab6e3fd630d9eb7210fed2/4.png" data-mid="251653808" border="0" src="https://freight.cargo.site/w/1000/i/dc7130ed031f947695f386ded19e7a4637b19ee5beab6e3fd630d9eb7210fed2/4.png" /> <img width="2800" height="2700" width_o="2800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/c25da7bd382c34f8cec174c240cbe9217145c9003e153caea40f259628217b7d/7.png" data-mid="251653820" border="0" src="https://freight.cargo.site/w/1000/i/c25da7bd382c34f8cec174c240cbe9217145c9003e153caea40f259628217b7d/7.png" /> <img width="2800" height="1761" width_o="2800" height_o="1761" data-src="https://freight.cargo.site/t/original/i/dfc3159d907631dde0f246ee32ec878d2770217fadc653fd07193818ecbed04f/9.png" data-mid="251653832" border="0" src="https://freight.cargo.site/w/1000/i/dfc3159d907631dde0f246ee32ec878d2770217fadc653fd07193818ecbed04f/9.png" /> <img width="2800" height="2455" width_o="2800" height_o="2455" data-src="https://freight.cargo.site/t/original/i/288de1ac31981ccea3d8548d8413c8e86693b2fca88a8c88b9b216c7c161f3c4/11.png" data-mid="252129327" border="0" src="https://freight.cargo.site/w/1000/i/288de1ac31981ccea3d8548d8413c8e86693b2fca88a8c88b9b216c7c161f3c4/11.png" /> In an era where spaces increasingly reflect individual identity, SWIK reimagines functional electrical products as lifestyle objects that express personal taste. From naming, identity, and positioning to product and graphic design, we developed the brand as an integrated system, transforming everyday electrical products into elements that shape both space and lifestyle. The name SWIK combines Switch and Connect, representing the connection between people and space. Built on the belief that small details can enrich everyday life, SWIK offers products designed to adapt naturally to different spaces and lifestyles. At the core of the brand is modularity. Users can freely combine and expand products according to their needs and preferences, while replaceable components help extend their lifespan. By allowing individual parts to be replaced and reconfigured, the system reduces unnecessary consumption and embeds SWIK’s approach to sustainability directly into the way its products are used. This modular principle extends beyond the products into the brand’s visual language. The graphic system is built around modular squares that can be freely combined and expanded, creating a flexible identity through both structured and irregular compositions. A primarily monochromatic palette, combined with pale and deep tones, allows the brand to blend naturally into its surroundings while creating distinct moods that reflect individual preferences. 공간이 곧 개인의 개성이 되는 시대, SWIK은 기능적인 전기용품을 자신의 취향을 드러내는 라이프스타일 오브제로 재해석한 브랜드이다. 우리는 네이밍과 아이덴티티, 포지셔닝부터 제품과 그래픽까지 통합적으로 디자인하며, 기능에 머물던 전기용품을 공간과 라이프스타일을 구성하는 새로운 요소로 확장하였다. SWIK은 Switch와 Connect의 결합에서 출발한 이름으로, 사람과 공간을 잇는 연결을 의미한다. 일상 속 작은 디테일이 삶을 다채롭게 변화시킨다는 생각을 바탕으로, 다양한 공간과 라이프스타일에 유연하게 어우러지는 제품을 제안한다. 브랜드를 관통하는 핵심 개념은 ‘모듈’이다. 사용자는 목적과 취향에 따라 제품을 자유롭게 조합하고 확장할 수 있으며, 파트별 교체가 가능한 구조를 통해 제품을 보다 오래 사용할 수 있도록 하였다. 필요한 부분만 교체하고 새로운 조합으로 확장하는 방식은 제품의 수명을 늘리는 동시에 불필요한 소비를 줄이며, SWIK이 지향하는 지속가능한 가치를 사용 방식으로 구현한다. 이러한 모듈의 원리는 제품을 넘어 브랜드의 시각 언어로도 이어진다. 그래픽 시스템은 모듈화된 사각형을 기반으로 자유롭게 조합되고 확장되며, 정형과 비정형을 넘나드는 유연한 브랜드 이미지를 형성한다. 모노톤을 중심으로 페일톤과 딥톤을 조합한 컬러 시스템은 공간에 자연스럽게 어우러지면서도, 사용자의 취향에 따라 서로 다른 분위기와 개성을 만들어낸다. https://foundfounded.com/SNAG-Branding Wed, 08 Apr 2026 02:20:18 +0000 foundfounded https://foundfounded.com/SNAG-Branding /* 강제로 모든 색상 */ body[data-page-id="38313844"] .bodycopy div:last-of-type, body[data-page-id="38313844"] .bodycopy div:last-of-type * { color: rgba(249, 250, 250 ) !important; } SNAG branding, packaging｜effortless living brand, compressed furniture｜snag <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/f3c6ce4d7d51aa9fea015342f505c6139d83c2b9c572c4003706c868a8d50e67/1.png" data-mid="246952496" border="0" src="https://freight.cargo.site/w/1000/i/f3c6ce4d7d51aa9fea015342f505c6139d83c2b9c572c4003706c868a8d50e67/1.png" /> <img width="3000" height="3436" width_o="3000" height_o="3436" data-src="https://freight.cargo.site/t/original/i/6e0f98fed1690b4f5d39ef6627c93192b371a9ec101dea33b58ebd262d849395/7_gif.gif" data-mid="246952711" border="0" src="https://freight.cargo.site/w/1000/i/6e0f98fed1690b4f5d39ef6627c93192b371a9ec101dea33b58ebd262d849395/7_gif.gif" /> <img width="3000" height="1632" width_o="3000" height_o="1632" data-src="https://freight.cargo.site/t/original/i/0bf5fc222ae9a7262504739efad6c178f15b4040d020fc6d7ec8ae25b1575f7b/8_gif.gif" data-mid="246952498" border="0" src="https://freight.cargo.site/w/1000/i/0bf5fc222ae9a7262504739efad6c178f15b4040d020fc6d7ec8ae25b1575f7b/8_gif.gif" /> <img width="3000" height="1632" width_o="3000" height_o="1632" data-src="https://freight.cargo.site/t/original/i/3394e213f3e1efde5b9ccc07276811c2ad6c549e1e8555b4353845a70c5099e1/12.png" data-mid="246952499" border="0" src="https://freight.cargo.site/w/1000/i/3394e213f3e1efde5b9ccc07276811c2ad6c549e1e8555b4353845a70c5099e1/12.png" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/cba1cea5effd2d5bbf18c109f53f119aac094689d5c47fee5ca1d114f5152129/13_gif.gif" data-mid="246952500" border="0" src="https://freight.cargo.site/w/1000/i/cba1cea5effd2d5bbf18c109f53f119aac094689d5c47fee5ca1d114f5152129/13_gif.gif" /> <img width="3000" height="1632" width_o="3000" height_o="1632" data-src="https://freight.cargo.site/t/original/i/014a9f9d287df755a0d17422307ba57d276ccfb20b39ca6cd11b4827d7e27b98/14.png" data-mid="246952501" border="0" src="https://freight.cargo.site/w/1000/i/014a9f9d287df755a0d17422307ba57d276ccfb20b39ca6cd11b4827d7e27b98/14.png" /> <img width="3000" height="1632" width_o="3000" height_o="1632" data-src="https://freight.cargo.site/t/original/i/7af89e891927615c58b9c4d4c0c0b22e20493d11cef0f9d2ddf6fcddd3a32ef9/15.png" data-mid="246952502" border="0" src="https://freight.cargo.site/w/1000/i/7af89e891927615c58b9c4d4c0c0b22e20493d11cef0f9d2ddf6fcddd3a32ef9/15.png" /> <img width="3000" height="1632" width_o="3000" height_o="1632" data-src="https://freight.cargo.site/t/original/i/8bbef0a89f8b8b845d4948406c5c1845f44a7fb8ba04e0b99e962b5c18883ad1/16.png" data-mid="246952503" border="0" src="https://freight.cargo.site/w/1000/i/8bbef0a89f8b8b845d4948406c5c1845f44a7fb8ba04e0b99e962b5c18883ad1/16.png" /> <img width="3000" height="1632" width_o="3000" height_o="1632" data-src="https://freight.cargo.site/t/original/i/3f26a66c0baaf1330d742f110c282963fbaae5285a0d94d550afa116be2a0dd8/17.png" data-mid="246952504" border="0" src="https://freight.cargo.site/w/1000/i/3f26a66c0baaf1330d742f110c282963fbaae5285a0d94d550afa116be2a0dd8/17.png" /> <img width="3000" height="1632" width_o="3000" height_o="1632" data-src="https://freight.cargo.site/t/original/i/7cca1722a8c6bdf57d998c88286664134a53086cc48e174e3d514b67c82ad429/18.png" data-mid="246952505" border="0" src="https://freight.cargo.site/w/1000/i/7cca1722a8c6bdf57d998c88286664134a53086cc48e174e3d514b67c82ad429/18.png" /> <img width="3000" height="1632" width_o="3000" height_o="1632" data-src="https://freight.cargo.site/t/original/i/ddf424ce5bf9c3aefb6dad423e1c216a2accb0c5b3ba2094d90580ad6e57eb1b/20.png" data-mid="246952506" border="0" src="https://freight.cargo.site/w/1000/i/ddf424ce5bf9c3aefb6dad423e1c216a2accb0c5b3ba2094d90580ad6e57eb1b/20.png" /> <img width="3000" height="1632" width_o="3000" height_o="1632" data-src="https://freight.cargo.site/t/original/i/1417fc9be24d7a369c6fe7ef1fdf8f279f46de110bcffe4d1e0c4bccb807c227/21.png" data-mid="246952507" border="0" src="https://freight.cargo.site/w/1000/i/1417fc9be24d7a369c6fe7ef1fdf8f279f46de110bcffe4d1e0c4bccb807c227/21.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/62debf143262f9499ff36447243c0266b4c5ec7e08cb6c0e7a2b4ad165287ec7/22.png" data-mid="246952508" border="0" src="https://freight.cargo.site/w/1000/i/62debf143262f9499ff36447243c0266b4c5ec7e08cb6c0e7a2b4ad165287ec7/22.png" /> SNAG is a lifestyle brand that redefines the furniture experience through compressed sofas. We led the entire brand process—from identity and positioning to packaging design. By redefining the heavy and cumbersome experience of traditional furniture into the intuitive “tear, pull out, and unfold” interaction unique to compressed sofas, we transformed the moment of installation into an enjoyable experience. Through a light and playful experience—like opening a snack—SNAG aims to turn everyday moments into more delightful times. Under the message “SNAG IT YOUR WAY,” the brand encourages users to enjoy their space and time in their own way, creating a richer everyday life. SNAG’s design focuses on visually expanding the experience inspired by the moment of opening a snack. A diagonal motif, derived from the act of tearing open a package, is established as the key visual and applied across the logo, typography, and overall brand system to express rhythm and energy. The packaging is designed as a cohesive experience sequence, extending the sense of enjoyment from the first encounter to the final moment of product completion. 스내그는 압축 소파를 기반으로 새로운 가구 경험을 제안하는 라이프스타일 브랜드이다. 우리는 아이덴티티부터 포지셔닝, 패키지에 이르는 전 과정을 총괄 디자인하였다. 기존 가구 시장의 무겁고 번거로운 경험을 ‘뜯고, 꺼내고, 펼친다’는 압축 소파만의 직관적인 사용 경험으로 재정의하고, 설치의 순간을 하나의 즐거움으로 확장하였다. 과자를 뜯듯 가볍고 즐거운 경험을 통해, 일상을 유쾌한 시간으로 전환하고자 한다. ‘SNAG IT YOUR WAY’라는 메시지 아래, 각자의 방식으로 공간과 시간을 즐기며 더 풍부한 일상을 만들어가도록 제안한다. 스내그의 디자인은 ‘과자를 뜯는 순간’의 경험을 시각적으로 확장하는 데 집중하였다. 봉지를 가볍게 찢는 형태에서 착안한 사선 모티프를 키 비주얼로 설정하고, 이를 로고와 타이포그래피, 전반적인 브랜드 시스템에 적용해 리듬감과 에너지를 더했다. 패키지는 하나의 경험 시퀀스로 설계되어, 제품을 마주하는 순간부터 완성에 이르는 과정까지 유쾌한 경험이 이어지도록 구성했다. https://foundfounded.com/Nucheat-Branding Tue, 02 Sep 2025 11:03:47 +0000 foundfounded https://foundfounded.com/Nucheat-Branding /* 강제로 모든 색상 */ body[data-page-id="37802210"] .bodycopy div:last-of-type, body[data-page-id="37802210"] .bodycopy div:last-of-type * { color: rgba(230, 31, 25) !important; } NUCHEAT branding, packaging｜wellness lifestyle brand, protein shake｜natiko <img width="2000" height="2015" width_o="2000" height_o="2015" data-src="https://freight.cargo.site/t/original/i/009bb1b555da055a984a42cb0f50d331880bb09a11fe961151b191f271f4b30c/1.png" data-mid="237732910" border="0" src="https://freight.cargo.site/w/1000/i/009bb1b555da055a984a42cb0f50d331880bb09a11fe961151b191f271f4b30c/1.png" /> <img width="2000" height="2066" width_o="2000" height_o="2066" data-src="https://freight.cargo.site/t/original/i/beb2231fdc0cb01ba4174dadcb18de1974ecccaf4fbb5a69d421742daa97b800/3.png" data-mid="237732166" border="0" src="https://freight.cargo.site/w/1000/i/beb2231fdc0cb01ba4174dadcb18de1974ecccaf4fbb5a69d421742daa97b800/3.png" /> <img width="2000" height="4545" width_o="2000" height_o="4545" data-src="https://freight.cargo.site/t/original/i/cbbe5679e767320b398c8d675905c8bdfe18cdada10201851e4940175212e4b9/5.png" data-mid="237732167" border="0" src="https://freight.cargo.site/w/1000/i/cbbe5679e767320b398c8d675905c8bdfe18cdada10201851e4940175212e4b9/5.png" /> <img width="2000" height="4818" width_o="2000" height_o="4818" data-src="https://freight.cargo.site/t/original/i/292ddb8e74cc3f73dfea49e4d030b628652d4e2a354d19642863130067f0495c/7.png" data-mid="237732168" border="0" src="https://freight.cargo.site/w/1000/i/292ddb8e74cc3f73dfea49e4d030b628652d4e2a354d19642863130067f0495c/7.png" /> <img width="2000" height="5697" width_o="2000" height_o="5697" data-src="https://freight.cargo.site/t/original/i/9c92a3964bb6d8daef70098c93aa7496adbe05a876e61b8124700b80b179ddfc/8.png" data-mid="237732169" border="0" src="https://freight.cargo.site/w/1000/i/9c92a3964bb6d8daef70098c93aa7496adbe05a876e61b8124700b80b179ddfc/8.png" /> Newcheat is a wellness lifestyle brand developed for entry into the protein shake market. We led the entire branding process — from naming, identity, and positioning to the packaging design of its first product lineup. While “sweet and tasty” may seem like a simple product feature, we saw it as more than that — a chance to shift the narrative around dieting itself.Instead of accepting the conventional, guilt-driven mindset, we reframed it through a brand lens: into one of joyful, confident, and self-directed care. The brand philosophy is rooted in encouraging people to break free from the guilt often tied to “forbidden” foods during dieting, and to embrace what they love without hesitation.This message is delivered through a fictional persona, “Her,” whose witty voice makes the brand feel approachable and relatable, offering both a sense of belonging and motivation. Newcheat’s bold and stylish identity is expressed through its edgy logo and signature color, Cheat Red.Its protein shake reinterprets the challenge of giving up dessert, offering indulgent flavor while maintaining nutritional balance.This approach is visualized through dessert-inspired packaging and playful messaging that reflect the brand’s confident personality. 뉴치트는 단백질 쉐이크 시장 진입을 위해 기획된 웰니스 라이프스타일 브랜드이다. 우리는 네이밍, 아이덴티티, 포지셔닝, 첫 제품인 프로틴 쉐이크 패키지까지 브랜드 전 과정을 총괄 디자인하였다. ‘달고 맛있다’는 단순한 제품 특징이지만, 우리는 이를 식단 관리에 대한 부담스러운 인식을 ‘즐거운 자기 관리’로 바꾸는 브랜드적 해석으로 접근하였다. 브랜드 철학은 다이어트 중 금기시되는 음식에 대한 죄책감에서 벗어나, 원하는 것을 당당히 즐기는 용기와 해방감을 전하는 것이다. 이 메시지는 가상의 인물 ‘그녀’의 위트 있는 말투로 전달돼 소비자에게 친근하게 다가가며 소속감과 동기를 부여한다. 자신감 있고 세련된 무드는 엣지 있는 로고와 ‘치트 레드’ 컬러로 드러나며, 뉴치트의 당당한 개성을 표현한다. 식단 관리 중 디저트 포기를 새롭게 해석한 단백질 쉐이크는 속세의 맛에 대한 갈망을 충족시키면서도 영양 밸런스를 유지한다. 이는 패키지를 통해 디저트 같은 비주얼과 위트 있는 문구로 시각화되었다. https://foundfounded.com/SAI_public-restroom Fri, 08 May 2026 05:09:30 +0000 foundfounded https://foundfounded.com/SAI_public-restroom SAI reinterpretation project ｜ branding, spatial ｜public restroom&nbsp; <img width="4000" height="2666" width_o="4000" height_o="2666" data-src="https://freight.cargo.site/t/original/i/55c4333ec31483c24f00f3fd0b58973f60a04a9922124241d38eae44ab69747d/.png" data-mid="248021085" border="0" src="https://freight.cargo.site/w/1000/i/55c4333ec31483c24f00f3fd0b58973f60a04a9922124241d38eae44ab69747d/.png" /> <img width="4000" height="7502" width_o="4000" height_o="7502" data-src="https://freight.cargo.site/t/original/i/4ec0db4fea7fde2acc1ff96dd65cd74f32e007c006b041ccc51c13a20fa8f2e6/4-21.jpg" data-mid="248283768" border="0" src="https://freight.cargo.site/w/1000/i/4ec0db4fea7fde2acc1ff96dd65cd74f32e007c006b041ccc51c13a20fa8f2e6/4-21.jpg" /> <img width="3200" height="5717" width_o="3200" height_o="5717" data-src="https://freight.cargo.site/t/original/i/90a5ef4180865ab5eaced7c006ae57c7a3a1f4bdc997281be99168ff8bc276b2/6.jpg" data-mid="248422025" border="0" src="https://freight.cargo.site/w/1000/i/90a5ef4180865ab5eaced7c006ae57c7a3a1f4bdc997281be99168ff8bc276b2/6.jpg" /> <img width="3200" height="8938" width_o="3200" height_o="8938" data-src="https://freight.cargo.site/t/original/i/73fa5b21f92c35f331dcba73f50009aade591b27ec1e0d81fbce54405a0cd3e7/10.jpg" data-mid="248422028" border="0" src="https://freight.cargo.site/w/1000/i/73fa5b21f92c35f331dcba73f50009aade591b27ec1e0d81fbce54405a0cd3e7/10.jpg" /> <img width="3200" height="6415" width_o="3200" height_o="6415" data-src="https://freight.cargo.site/t/original/i/5cdde3f72fd1488968e7f6e6e9bdfd9b70fce2a5dcc8171bfa87742cd9ea2adb/11.jpg" data-mid="248422029" border="0" src="https://freight.cargo.site/w/1000/i/5cdde3f72fd1488968e7f6e6e9bdfd9b70fce2a5dcc8171bfa87742cd9ea2adb/11.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/299205b18b11558e0b39dbbca3272f1ef47fa6a7b15db624562fbaf9c7cdbbdc/13.png" data-mid="248019977" border="0" src="https://freight.cargo.site/w/1000/i/299205b18b11558e0b39dbbca3272f1ef47fa6a7b15db624562fbaf9c7cdbbdc/13.png" /> SAI is a project that reimagines public restrooms—once perceived as isolated islands within the city—into true public spaces where anyone can pause and rest. Inspired by the daechung maru, a traditional Korean communal platform embodying collective values, the project transforms a purely functional space of necessity into a “considerate platform” where people can share rest and moments of connection. The spatial design reinterprets three essential qualities of the maru through a contemporary architectural language. ‘Lift’, which separates the roof to create airflow, functions as a device for sharing comfort. ‘Permeation’, expressed through translucent materials, captures natural light during the day and transforms into a soft lantern that illuminates the city at night. ‘Extension’, where the platform stretches outward, becomes a small resting place where anyone can sit and pause. These distinct spatial elements are gently unified under a single, fluid roof. Upon entering, light and sky filter through the gaps in the roof, creating an open atmosphere as if one were within nature. The foundational ‘circle’ and the ‘geometric intersection of lines’ that cut across it serve as key graphic motifs, dissolving the boundary between inside and outside. Through these intersections, the resulting ‘gaps’ allow sunlight by day and artificial light by night to pass through, creating a subtle interplay of light and shadow. The color system of Natural Gray and Sign White harmonizes with the surrounding landscape, while a signage system reflecting the aesthetics of ‘gaps’ reinforces the visual identity. SAI proposes a journey of rest that dissolves separation through the harmony of form and void, light and shadow. SAI(사이)는 도심 속 외딴섬처럼 느껴지던 공공화장실을 누구나 쉬어갈 수 있는 진정한 ‘공공 공간’으로 되돌리는 프로젝트이다. 한국 고유의 공동체 정서가 담긴 ‘대청마루’를 핵심 메타포로 삼아, 기능적인 배설의 공간을 쉼과 마음을 나누는 ‘배려의 마루’로 확장하고자 하였다. 공간은 마루의 세 가지 본질을 현대적 건축 언어로 풀어냈다. 지붕을 분리해 바람길을 여는 ‘띄움’은 쾌적함을 공유하는 장치가 되고, 반투명 소재의 ‘스밈’은 낮에는 자연광을 머금고 밤에는 도심을 밝히는 은은한 등불로 작동한다. 바깥으로 넓게 확장된 ‘내어줌’의 공간은 누구나 걸터앉을 수 있는 작은 쉼터가 되며, 이 모든 공간은 하나의 유선형 지붕 아래 부드럽게 통합된다. 내부로 들어서면 지붕 사이로 열린 하늘과 빛이 스며들어 자연 속에 있는 듯한 탁 트인 개방감을 형성한다. 출발점이 된 ‘원형’과 이를 가로지르는 ‘선의 기하학적 교차’는 안팎의 경계를 허무는 핵심 그래픽 모티프로 작동한다. 이 교차가 만들어낸 ‘틈’을 통해 낮의 햇살과 밤의 인공 빛이 투과하며 빛과 그림자의 섬세한 변주를 완성한다. ‘내추럴 그레이’와 ‘사인 화이트’ 컬러 시스템은 주변 풍경과 조화를 이루고, ‘틈’의 미학을 반영한 사이니지 시스템은 시각적 아이덴티티를 더욱 강화한다. SAI는 형태와 비움, 빛과 그림자의 조화를 통해 단절을 허물고 온전한 쉼의 여정을 제안한다. https://foundfounded.com/Offgray_Orchard-Oil-Warmer Wed, 23 Apr 2025 09:29:35 +0000 foundfounded https://foundfounded.com/Offgray_Orchard-Oil-Warmer A LITTLE ORCHARD product,&nbsp; packaging｜glass aroma oil warmer, clear apple form｜offgray <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/5d49cc039ae2037ac5a2cd76157e798d609964624d6dc6e335be953770ce0481/HH1006-.jpg" data-mid="230566582" border="0" src="https://freight.cargo.site/w/1000/i/5d49cc039ae2037ac5a2cd76157e798d609964624d6dc6e335be953770ce0481/HH1006-.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f7dc4d5ce8432dc90b95f81d140c313547e99ae20602e3e4f1a3a1c2865bd5b3/HH1000-.jpg" data-mid="234149888" border="0" src="https://freight.cargo.site/w/1000/i/f7dc4d5ce8432dc90b95f81d140c313547e99ae20602e3e4f1a3a1c2865bd5b3/HH1000-.jpg" /> <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/07264d6f1b59a9da18b410f699861b082c7093ecd7233899c74f8e1e3f25051f/HH0633-.jpg" data-mid="234149891" border="0" src="https://freight.cargo.site/w/1000/i/07264d6f1b59a9da18b410f699861b082c7093ecd7233899c74f8e1e3f25051f/HH0633-.jpg" /> <img width="3000" height="4200" width_o="3000" height_o="4200" data-src="https://freight.cargo.site/t/original/i/20f6101292bb4833131e79ce56df0053c088bfb67a2a2b2748c363625f44093d/HH0805-.jpg" data-mid="234149901" border="0" src="https://freight.cargo.site/w/1000/i/20f6101292bb4833131e79ce56df0053c088bfb67a2a2b2748c363625f44093d/HH0805-.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1330a125deefdc7f6cee09a093a123c8f0b1847a23e64fa3647e405c90c5b1ea/HH0902--2.jpg" data-mid="234149905" border="0" src="https://freight.cargo.site/w/1000/i/1330a125deefdc7f6cee09a093a123c8f0b1847a23e64fa3647e405c90c5b1ea/HH0902--2.jpg" /> <img width="3000" height="4500" width_o="3000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ab0acca526f0ff2374dc7bbafd08597adc872bc18e114191c22a71a56b4d8b35/HH1132-.jpg" data-mid="234149914" border="0" src="https://freight.cargo.site/w/1000/i/ab0acca526f0ff2374dc7bbafd08597adc872bc18e114191c22a71a56b4d8b35/HH1132-.jpg" /> <img width="3000" height="4500" width_o="3000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/2f1f142698e239e0c48fc5ad1d8ddc19c1054ba1d1d5b960523b53ce82729b2a/HH1133-.jpg" data-mid="234149915" border="0" src="https://freight.cargo.site/w/1000/i/2f1f142698e239e0c48fc5ad1d8ddc19c1054ba1d1d5b960523b53ce82729b2a/HH1133-.jpg" /> <img width="3000" height="4275" width_o="3000" height_o="4275" data-src="https://freight.cargo.site/t/original/i/75767a1cb509f801ccd7d851c5d4b4388ffca3a707008a0bac84a481eecc40ad/HH1018-1-.jpg" data-mid="234149917" border="0" src="https://freight.cargo.site/w/1000/i/75767a1cb509f801ccd7d851c5d4b4388ffca3a707008a0bac84a481eecc40ad/HH1018-1-.jpg" /> <img width="3000" height="2142" width_o="3000" height_o="2142" data-src="https://freight.cargo.site/t/original/i/bcbabfad536047ae6dfb1914b38f5abfe45ef3ba1837eeabb9e08061bc5336ce/HH1061-.jpg" data-mid="234149921" border="0" src="https://freight.cargo.site/w/1000/i/bcbabfad536047ae6dfb1914b38f5abfe45ef3ba1837eeabb9e08061bc5336ce/HH1061-.jpg" /> <img width="2732" height="1912" width_o="2732" height_o="1912" data-src="https://freight.cargo.site/t/original/i/cc16ee507d94c2b55970806aab1b6bb7b843b85f0cf485deccc7e437ac956656/package-graphic2x.jpg" data-mid="234149922" border="0" src="https://freight.cargo.site/w/1000/i/cc16ee507d94c2b55970806aab1b6bb7b843b85f0cf485deccc7e437ac956656/package-graphic2x.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/de4b569fcfe59be7e3ee9c80828dafd0bf0776d68731cfcf7b314b244800f339/HH1129-.jpg" data-mid="234149923" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/de4b569fcfe59be7e3ee9c80828dafd0bf0776d68731cfcf7b314b244800f339/HH1129-.jpg" /> Offgray is a natural fragrance brand rooted in traditional Eastern medicine, proposing a healthy lifestyle through balance with nature. We reflected this brand direction in both product and packaging design, drawing from the form of a familiar natural object—an apple. The apple, with its soft curves and stable volume, served as a fitting motif to convey the sense of comfort and balance the brand pursues. Its inward-flowing curves and outward-expanding form also resonate with the way scent diffuses through space. The Orchard Oil Warmer integrates form and function into a single structure, functioning not only as a tool but as an object within space. The gently concave top surface recalls the apple’s natural indentation and serves as a reservoir for aromatic oils. A sliced cross-section on the side forms a cavity for a soy candle, extending the formal motif into a functional element. Made from heat-resistant glass, it ensures durability, while all edges are rounded to provide a soft and safe user experience. The packaging graphic design reflects the apple’s organic curves and the flow of diffusing scent, visually connecting the product’s form with its sensory experience. 오프그레이는 동양의학에 근거한 천연 향기 브랜드로, 자연과의 균형을 통한 건강한 라이프스타일을 제안한다. 우리는 브랜드의 방향성을 반영하여, 친숙한 자연물인 사과의 형상을 기반으로 전개하였다. 사과는 부드러운 곡선과 안정적인 볼륨을 지닌 형태로, 브랜드가 지향하는 편안함과 균형감을 전달하기에 적합한 모티브였다. 또한 중심을 향해 모이는 곡선과 외곽으로 확산되는 흐름은 향이 공간에 퍼지는 방식과 맞닿아 있다. 오차드 오일 워머는 형태와 기능을 하나의 구조로 결합한 제품으로, 단순한 도구를 넘어 공간에 놓이는 오브제로 기능한다. 상단의 부드러운 곡면은 사과의 움푹 들어간 형상을 연상시키며 아로마 오일을 담는 공간을 이룬다. 측면의 사과를 자른 듯한 단면은 소이 캔들을 위한 구조로 이어진다. 내열 유리를 사용해 안정성을 확보하였으며, 모든 가장자리는 라운딩 처리해 부드럽고 안전한 사용감을 제공한다. 패키지 그래픽 디자인에는 사과의 유기적인 곡선과 향이 퍼지는 흐름을 반영해, 제품의 조형성과 감각적 경험이 시각적으로 연결되도록 구성하였다. https://foundfounded.com/HERE_Dual-agent-fire-extinguisher Tue, 04 Mar 2025 05:29:22 +0000 foundfounded https://foundfounded.com/HERE_Dual-agent-fire-extinguisher body[data-page-id="37295038"] .bodycopy a { color: rgb(255, 204, 0) !important; } HERE holistic project｜branding, product｜dual agent fire extinguisher｜I am here <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c022f4c8096a673a841d2df138596ec591ebdc4143bea36917cb26dcc102dc35/_-.jpg" data-mid="234151220" border="0" src="https://freight.cargo.site/w/1000/i/c022f4c8096a673a841d2df138596ec591ebdc4143bea36917cb26dcc102dc35/_-.jpg" /> <img width="1920" height="1451" width_o="1920" height_o="1451" data-src="https://freight.cargo.site/t/original/i/ffa99b6130ceb4aca230a88dc0cc50b7ead03edf4d09e0fdb1b5491f8f6041ef/here2.png" data-mid="234151253" border="0" src="https://freight.cargo.site/w/1000/i/ffa99b6130ceb4aca230a88dc0cc50b7ead03edf4d09e0fdb1b5491f8f6041ef/here2.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8a1ee31f9dd6ffd1621b317938c18f8489fae264699127bc861333db4294d6c4/06_tape.jpg" data-mid="234151257" border="0" src="https://freight.cargo.site/w/1000/i/8a1ee31f9dd6ffd1621b317938c18f8489fae264699127bc861333db4294d6c4/06_tape.jpg" /> <img width="5952" height="6912" width_o="5952" height_o="6912" data-src="https://freight.cargo.site/t/original/i/2e80dbbb2d87dde74db597432e817e4b8375f33ced5388acb11c570539244fab/07__-3.gif" data-mid="227609711" border="0" src="https://freight.cargo.site/w/1000/i/2e80dbbb2d87dde74db597432e817e4b8375f33ced5388acb11c570539244fab/07__-3.gif" /> <img width="1920" height="3705" width_o="1920" height_o="3705" data-src="https://freight.cargo.site/t/original/i/953120bade2173cc06007c179dd3d616deae024f6ad89e1ea68196dce49aaf05/08_mockup.jpg" data-mid="234151269" border="0" src="https://freight.cargo.site/w/1000/i/953120bade2173cc06007c179dd3d616deae024f6ad89e1ea68196dce49aaf05/08_mockup.jpg" /> ‘HERE’ is an R&amp;D project aimed at developing a new type of fire extinguisher that can be easily used by anyone in emergency situations.To reduce the complexity of selecting extinguishing agents and enable rapid response, ABC and K-class agents were integrated into a single product. Through low-light testing and real-use scenarios we developed a form that can be recognized instantly and operated without hesitation. An intuitive switch and handle minimize decision-making in urgent situations. A highly visible yellow color was applied to ensure quick recognition in dark environments Inspired by color systems used to distinguish fire extinguishing agents, the design balances visibility with functional meaning. Beyond functionality, the product is designed as a signal of presence in emergencies. The name ‘HERE’ and its extended message, “I AM HERE.”,provide a clear and immediate answer—allowing users to locate the extinguisher without hesitation. The bold logo and signage-inspired graphic language enable instant recognition leading to intuitive interaction that supports rapid judgment and action. ‘HERE’는 위기 상황에서 누구나 쉽게 사용할 수 있는 신개념 소화기 개발을 목표로 한 R&amp;D 프로젝트이다. 화재 시 약제 선택의 복잡함을 줄이고, 빠르고 정확한 대응을 위해 ABC급과 K급 이중 소화약제를 하나의 제품에 통합하였다. 우리는 실제 저조도 환경과 다양한 사용 시나리오 테스트를 통해 가장 빠르게 인지되고 즉각적으로 작동할 수 있는 형태를 도출하였다.&nbsp; 직관적인 스위치와 손잡이 구조는 긴박한 상황 속에서도 사용자의 판단을 최소화한다. 컬러는 어두운 환경에서도 빠른 인지를 유도하기 위해 시인성이 높은 옐로우를 적용하였다. 화재 대응 소화약제 구분에 사용되는 컬러 체계에서 착안해 기능성과 가시성을 동시에 확보하였다. 또한 이 제품은 단순한 기능을 넘어, 위기 상황에서 ‘존재를 알리는 신호’가 되도록 브랜딩을 설계하였다. ‘HERE’라는 네이밍과 확장된 메시지 “I AM HERE.”는 사용자가 소화기의 위치를 망설임 없이 인지하도록, 존재 자체로 명확한 신호를 전달한다. 볼드한 로고와 표지판에서 차용한 그래픽 언어는 복잡한 해석 없이도 즉각적인 인지를 유도하며, 빠른 판단과 행동으로 이어지는 직관적인 사용 경험을 완성한다. https://foundfounded.com/K-Craft-Art-box-VD Thu, 20 Feb 2025 06:15:10 +0000 foundfounded https://foundfounded.com/K-Craft-Art-box-VD body[data-page-id="37254562"] .bodycopy a { color: rgb(167, 135, 101) !important; } K-CRAFT ART BOX holistic project｜branding, product, interactive｜movable archive box｜SeMoCA(Seoul Museum of Craft Art) <img width="2000" height="2768" width_o="2000" height_o="2768" data-src="https://freight.cargo.site/t/original/i/ebb0f1d820da4ffef8e971bd351ced0d922f56fb187884e2055adec2c74b535c/1-1-1.jpg" data-mid="234351280" border="0" src="https://freight.cargo.site/w/1000/i/ebb0f1d820da4ffef8e971bd351ced0d922f56fb187884e2055adec2c74b535c/1-1-1.jpg" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6f146102a8487d2b8f8f2b1298cac8fb145f43c4a146e3f6fc22fc983aea7e25/2-logo-3-1.jpg" data-mid="234351299" border="0" src="https://freight.cargo.site/w/1000/i/6f146102a8487d2b8f8f2b1298cac8fb145f43c4a146e3f6fc22fc983aea7e25/2-logo-3-1.jpg" /> <img width="3000" height="3365" width_o="3000" height_o="3365" data-src="https://freight.cargo.site/t/original/i/50c3a14cfb51cebf55dc7c9f5e9730d77a5ec028215521df848ae33653eb9de5/2-logo-6_box-1-1.jpg" data-mid="234351300" border="0" src="https://freight.cargo.site/w/1000/i/50c3a14cfb51cebf55dc7c9f5e9730d77a5ec028215521df848ae33653eb9de5/2-logo-6_box-1-1.jpg" /> <img width="3000" height="2438" width_o="3000" height_o="2438" data-src="https://freight.cargo.site/t/original/i/76a5d49b834d1c88fd151a8305ed94b20471276b2ce4d5c5461e0f7c8241d357/3-box-detail-1-1.jpg" data-mid="234351301" border="0" src="https://freight.cargo.site/w/1000/i/76a5d49b834d1c88fd151a8305ed94b20471276b2ce4d5c5461e0f7c8241d357/3-box-detail-1-1.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/73df9f29577eff69d6037d66c2548f0ffdc14247a73f9a64c0e9432ff85d470b/3-box-detail-3-1.jpg" data-mid="234351303" border="0" src="https://freight.cargo.site/w/1000/i/73df9f29577eff69d6037d66c2548f0ffdc14247a73f9a64c0e9432ff85d470b/3-box-detail-3-1.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a6d965b43540907fb3efe3a268c788acb1c51a1eed671a47c8f3e7cc56b84f60/10.gif" data-mid="226973291" border="0" src="https://freight.cargo.site/w/1000/i/a6d965b43540907fb3efe3a268c788acb1c51a1eed671a47c8f3e7cc56b84f60/10.gif" /> <img width="3000" height="3968" width_o="3000" height_o="3968" data-src="https://freight.cargo.site/t/original/i/419f6156e00f6c1622e1d7aa94f6d3ca80a62933f0c19435cc61b7a9eeb3c44d/3-box-detail-6-1.jpg" data-mid="234351304" border="0" src="https://freight.cargo.site/w/1000/i/419f6156e00f6c1622e1d7aa94f6d3ca80a62933f0c19435cc61b7a9eeb3c44d/3-box-detail-6-1.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/6566738d0e44ef8e1a516c59a740af6b3dda4eb42aba68f54113621c75bbf402/7_-C__VER-2-1.jpg" data-mid="234351471" border="0" src="https://freight.cargo.site/w/1000/i/6566738d0e44ef8e1a516c59a740af6b3dda4eb42aba68f54113621c75bbf402/7_-C__VER-2-1.jpg" /> <img width="3000" height="2283" width_o="3000" height_o="2283" data-src="https://freight.cargo.site/t/original/i/f74f0bb2fcf6947fccae72f42756cde66bad10e76b6cdf115aeb9571198e9482/Group-10-1.jpg" data-mid="234351494" border="0" src="https://freight.cargo.site/w/1000/i/f74f0bb2fcf6947fccae72f42756cde66bad10e76b6cdf115aeb9571198e9482/Group-10-1.jpg" /> <img width="3000" height="2133" width_o="3000" height_o="2133" data-src="https://freight.cargo.site/t/original/i/c299a39a0abfef2cdecda5a742c29e83cbd375d8a61ab0d341eb85a0953bc6c3/Free-Four-Fold-Flyer-Mockup-1-1.jpg" data-mid="234351495" border="0" src="https://freight.cargo.site/w/1000/i/c299a39a0abfef2cdecda5a742c29e83cbd375d8a61ab0d341eb85a0953bc6c3/Free-Four-Fold-Flyer-Mockup-1-1.jpg" /> SeMoCA (Seoul Museum of Craft Art) is a museum that connects diverse values through craft. To communicate the elements of Korean craft in an intuitive and accessible way, the museum initiated ‘K-Craft Art Box’, a physical archive project based on tangible materials, and introduced its first theme, ‘Baekja (Korean white porcelain) Craft Box.’ The Craft Box is designed as an exhibition and archival object that allows visitors to directly touch samples, experience their textures and material qualities, and learn the information embedded within them. It takes the form of a mobile, foldable roller cabinet, enabling flexible curation with minimal spatial constraints. We developed the second theme of the series, ‘Ottchil (Korean lacquer) Craft Box.’ With a focus on scalability, we newly designed the overall MI and carried out the structural, interior, exterior, and content design of the box in an integrated manner. The graphic motif was derived from the values SeMoCA seeks to convey and the functional characteristics of the Craft Box. It represents a timeline that connects past and present, while symbolizing the Craft Box’s role as a medium linking craft and its audience. The MI was developed based on a line motif, forming a composition derived from the initials of ‘K-Craft.’&nbsp;The separated linear elements signify how diverse materials come together to form the foundation of craft, while the open spaces between them represent the Craft Box as a vessel that preserves and contains the essence of craft. The MI is designed with flexibility, allowing rearrangement depending on context, thereby ensuring scalability and adaptability. These linear elements were further expanded into the graphic system of the box’s exterior.&nbsp;The boxes are structured around two themes—‘Material’ and ‘Technique’—with graphic variations applied accordingly. The exhibition content also adopts the same line motif, and through a sliding UI system, the foldable structure of the Craft Box is translated into an interactive experience. SeMoCA(Seoul Museum of Craft Art)는 공예를 통해 다양한 가치를 연결하는 박물관이다. 대중에게 한국 공예의 요소를 쉽고 직관적으로 전달하기 위해, 실물 자료 기반의 아카이브 프로젝트인 ‘한국공예상자(K-Craft Art Box)’를 기획하였으며, 첫 번째 테마로 ‘백자공예상자’를 선보였다. 공예상자는 관람객이 표본을 직접 만져보며 질감과 물성을 경험하고, 표본이 지닌 정보를 습득할 수 있도록 설계된 전시 관람 및 아카이브용 상자로, 공간적 제약이 적고 이용자의 수요에 따라 다양한 큐레이션이 가능하도록 이동이 가능한 접이식 롤러 캐비닛 형태로 구현되었다. 우리는 한국공예상자의 두 번째 테마인 ‘옻칠공예상자’를 제작하였다. 프로젝트의 확장성을 고려해 전체 MI를 새롭게 디자인하고, 옻칠공예상자의 구조 및 내·외부 디자인, 콘텐츠 디자인까지 통합적으로 진행하였다. 서울공예박물관과 공예상자가 전달하고자 하는 가치, 그리고 공예상자의 기능적 특성에서 그래픽 모티프를 도출하였다. 이는 과거와 현재를 잇는 타임라인이자, 공예와 관객을 연결하는 공예상자의 기능적 가치를 상징한다. MI는 라인 모티프를 기반으로 설계되었다. 이는 ‘한국공예(K-Craft)’의 영문 약자를 조합한 형태이며, 분리된 선적 요소들은 다양한 재료가 모여 공예의 기초를 이루는 과정을 나타낸다. 열려 있는 구조의 여백은 공예의 본질을 담고 보존하는 ‘공예상자’를 상징한다. 또한 MI는 사용 환경에 따라 자유롭게 배열이 가능하도록 설계되어, 확장성과 유연성을 동시에 갖는다. 이러한 선적 요소는 상자 외관의 그래픽 시스템으로 확장되었다. 상자는 ‘재료’와 ‘기법’이라는 두 가지 테마로 구성되며, 각 테마에 따라 그래픽을 다양한 형태로 변주하여 적용할 수 있다. 전시 콘텐츠 역시 동일한 라인 모티프를 기반으로 구성되었으며, 슬라이딩 UI 방식을 도입해 접고 펼쳐지는 공예상자의 구조적 특성을 인터페이스 경험으로 확장하였다.